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REPORT OF GENERAL MANAGER
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NO, 1 0 - 1 2 8
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DATE
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May 1 7 , 2 0 1 0
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C.D.
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Various
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HOARD OF RECREATIOlV AND PARK COMWIISSIONERS
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SUBJECT: ESTABLISHMENT
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OF THE
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GOLF
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DIVISION
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SPECIAL
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FUND
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AND
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PROPOSED FEE INCREASES
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RECOMMENDATION:
'l'hat the Board:
1 . Adopt a Resolution, substantially as on file in the Board Office, to establish a Special Fundfor Golf Operations to be effective July 1,2010;
2. Authorize the Department's Chief Accounting Employee to establish new golf special accounts and transfer the balance of existing golf funds/accounts as detailed in Attachment 2, to the newly established Special Fund/Accounts for Golf Operations;
3. Approve the proposed changes to the Schedule of Rates and Fees for Golf as outlined in the Summary of this Report, effective July 1 , 2010, sub.ject to approval by the IJnitcd Stales Army Corps of Engineers (USACE) where applicable; and,
4. Authorize the Department's Chief Accounting Employee to make necessary technicalcorrections.
SIJMMARY:
The City of Los Angeles (City), Department of Recreation and Parks (RAP), Golf Division maintains and operates seven 18-hole golf courses, three 9-hole golf courses, two 9-hole 3-par
REPORT OF GENERAL MANAGER
PG. 2
golf courses. one 18-hole pony course and a state-of-the-art junior training facility for the enjoyment of the game of golf by the residents of the greater Los Angeles area. RAP employees maintain and operate the golf facilities. All other revenue centers on the golf course are operated by concessionaires, including the golf cart rentals, pro shops, driving ranges, and food and beverage facilities.
With the current financial crisis facing the City of Los Angeles, the Department's golf operations will no longer be able to rely on allocations from the General Fund. In a cost saving measure, and with the intent to avoid layoffs and reductions in golf services, beginning July 1 , 201 0, golf operations will no longer receive General Fund support, and will operate as a self sustaining Division within the Department of Recreation and Parks. In order to be a self sustaining operation, the Golf Division will be tasked to generate sufficient revenues to cover direct and indirect operational, maintenance, and capital improvement costs.
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Attachment 1
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is the Revenue and Expense projection for Fiscal Year (FY) 2010-201 1
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through
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FY 2012-2013.
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The projection estimates $25.7 million
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in revenue for FY 2010-201 1, which
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includes golf
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course operations, concessions, and other
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sources of golf revenue.
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Revenue
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received will be utilized to cover all expenses related to golf operations, including salaries ($1 0.4
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million), supplies and services ($2.3 million), utilities
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($1.5
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million),
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indirect
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costs
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($1 1.0
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million), and support to RAP ($0.5 million).
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Staff has reviewed and analyzed all aspects of golf operations, including revenue generation, staffing, and direct and indirect expenses. To be competitive, and financially viable, the Department's golf operations will need to be reorganized and streamlined, which will include staffing and other changes within the Division.
GOLF ACCOUNTS:
It is proposed that the balance of existing golf accounts. with the exception of $1.13 million, be transferred to four new golf accounts within the Golf Special Fund (Attachment 2). In November 2009, the Board approved Golf Division Board Report 09-296 which approved funding for proposed Golf Division projects. Staff recommends the cancelation of various proposed future projects in the amount of $14,841,272.61 as listed in Attachment 2 and the reallocation of those surcharge funds into the new Golf Special Fund. The remaining balance of $1.13 million will remain in the existing Golf Surcharge Account to complete six projects that have been started in FY 2009-10. The existing Golf Surcharge Account will be fully expended
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during
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FY 2010-1 1 and will
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cease to exist after the
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projects
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are completed.
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The
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new
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golf
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accounts will be as follows:
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1 .
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Golf Operations Account ($6.3 million)
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REPORT OF GENERAL MANAGER
PG. 3
A Golf Operations Account will be established to deposit all revenue generated by the Golf Division. Salaries, supplies, services, and other golf related expenses will be expended from the Golf Operations Account.
2. Capital Improvement Account ($7.0 million]
A Capital Improvement Account will be established to allow some improvements and repairs to be made to various golf facilities on an as needed basis. Staff will prepare recommendations on the allocations to specific projects after a review of the financial status of the new special fund.
3. Emergency Contingency Account ($1.5 million)
An Emergency Contingency Account will be established to manage factors that can interrupt and negatively impact cash flow such as fires, floods, earthquakes, prolonged heat, prolonged rain, drought stress on greens and turf disease caused by extreme weather patterns.
4. Golf Donations Account ($34,000)
A Golf Donations Account will be established to deposit donations (typically for junior golf programs). Expenses related to the donated cause will be paid from the Golf Donations Account.
GOLF GREEN FEE INCREASE
In order for Golf to be self sustaining, RAP is proposing the following golf green fee increases effective July 1, 20 10:
1. General Golf Fee Increase
RAP is proposing a fee increase to some of the fee categories on the 18-hole golf courses. The following are examples of the proposed fee increases:
18-Hole Weekday - Resident: $4.00 increase (from $26.00 to $30.00)
18-Hole Weekday - Non-Resident: $4.00 increase (from $3 1 .OO to $35.00)
18-Hole Weekend - Resident: $6.00 increase (from $34.00 to $40.00)
18-Hole Weekend - Non-Resident: $6.00 increase (from $39.00 to $45.00)
18-Hole Senior - Resident: $2.00 increase (from $17.00 to $1 9.00)
18-Hole Senior - Non-Resident: $2.00 increase (from $22.00 to $24.00)
18-Hole Junior Weekday: No increase ($6.00)
18-Hole Junior Weekend: No increase ($7.00)
It is estimated that the general golf fee increase at the 18-hole golf courses will generate additional revenues of $1.15 million per year to the newly established Golf Operations Account.
REPORT OF GENERAL MANAGER
PG. 4 NO. 1 0 - 1 2 8
2. Differential Fee Structure
RAP is proposing implementation of a differential fee structure at Rancho Park and Wilson golf courses. Rancho Park and Wilson are the two most popular golf courses in the City system. The desirable morninglweekend times on the golf courses are sold within minutes of opening up the reservation system. The Department believes that Rancho Park and Wilson could sustain higher fees than the other 1 8-hole golf courses in the City system. The following are examples of the proposed fee increases:
18-Hole Weekday - Resident: $7.00 increase (from $26.00 to $33.00)
1 8-Hole Weekday -Non-Resident: $7.00 increase (from $3 1.OO to $38.00)
1 8-Hole Weekend - Resident: $9.00 increase (from $34.00 to $43.00)
18-Hole Weekend - Non-Resident: $9.00 increase (from $39.00 to $48.00)
1 8-Hole Senior - Resident: $3.00 increase (from $1 7.00 to $20.00)
18-Hole Senior - Non-Resident: $3.00 increase (from $22.00 to $25.00)
1 8-Hole Junior Weekday: No increase ($6.00)
18-Hole Junior Weekend: No increase ($7.00)
It is estimated that the differential golf fee increase at Rancho Park and Wilson golf courses will generate additional revenues of $1.05 million per year to the newly established Golf Operations Account.
Detailed changes in green fees are included in Attachment 3 - Schedule of Rates and Fees. Attachment 4 summarizes the anticipated additional revenue from each fee increase. The combination of the proposed fee increase programs is projected to increase total revenue by approximately $2.2 million per year.
Four of the City's 18-hole golf courses in the San Fernando Valley (Encino, Balboa, Woodley Lakes. Hansen Dam) are located on USACE property. Staff will request USACE approval in order to implement the fee increase at golf courses located on USACE property effective July 1 , 2010.
1:ISCAL IMPACT STATEMENT:
There is no negative impact on the RAP General Fund, as all revenues and expenses will be paid from the Golf Operations Special Fund. Through its reimbursement to RAP, the Golf Division will be self sustaining and contribute $500,000 to the RAP General Fund for Fiscal Year 2010-201 1.
This report was prepared by James N. Ward, Golf Manager.
CITY OF LOS ANGELES ATTACHMENT 1
DEPARTMENT OF RECREATION AND PARKS
Projected Golf Revenue and Expense
Fiscal Year 2010-1 1 through Fiscal Year 2012-13
PROJECTEDREVENUE:
Green Fees
Other Golf Course Revenue
Reservation Office Revenue
Tregnan Junior Golf Academy
Interest Income
Armand Hammer Trust
Golf Cart Concession
Driving Range Concessions
Lesson Services Concessions
Pro Shop Concessions
Food 8, Beverage Concessions
Total Projected Gross Revenue
PROJECTED EXPENSES:
Salaries, General
Salaries, As Needed
Maintenance, Materials and Supplies
Contractual Services
Concession Improvements
Utilities
Reimbursement of General Fund Costs
Total Projected Expenses
PROJECTED NET INCOME (LOSS)
Notes: 1 Includes electric cart rentals at Harbor Park golf course, hand cart rentals, golf ball sales, tee sales, club rentals, and locker rentals. The Driving Ranges, Lessons Services, and Pro Shops are bundled into one Concession Agreement per location (golf course).
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ATTACHMENT 2
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CITY OF LOS ANGELES
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DEPARTMENT OF RECREATION AND PARKS
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Golf Division Account Allocations
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Fiscal Year 2010-1 1
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Amount to
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Remaining Golf
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Transfer to New
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Surcharge
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Estimated
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Special
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Account
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Account
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Account Description
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Balance 6130110
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FundlAccount
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Balance
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080K
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Golf Cart Path Installation Program
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$
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(15,864.75)
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$
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15,864.75
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$
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770K
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Armand Hammer Golf
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$
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72,208.87
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$
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(72,208.87)
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$
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807M
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Golf Operation
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$
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990,053.73
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$
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(990,053.73)
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$
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838M
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Golf Donation
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$
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34,437.03
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$
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(34,437.03)
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$
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850K-00
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Automated Golf Reservations
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$
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1,011,807.20
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$
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(1,011,807.20)
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$
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013M-197 Tregnan Golf Academy
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$
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18,658.62
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$
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(18,658.62)
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$
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065M
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Golf Tournament
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$
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106,132.21
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$
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(106,132.21)
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$
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GOLF - (continued) ATTACHMENT 3
GOLF
(Revised j%p&MNJuly 1,2010)
Whenever the General Manager or designee (Assistant General Manager) deems that a discount rate is appropriate for marketing, or due to course condition or temporary circumstances, the established twilight, super-twilight and mid-day rates will be utilized.
1 ; 2 D D
AN fees generated from golf operations shall be deposited into the Golfspecial Fund.
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SECTION I
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STANDARD FEES
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RESIDENT GREEN FEES
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PLAYER CARD TO RECEIVE RESIDENT
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***MUST HAVE RESIDENT
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DISCOUNT* * *
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(with the exception of Harbor Park, Rancho Park 3 Par, Los Feliz, and Holmby Park)
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Regulation Courses (Woodley Lakes, Wilson, Harding, Hansen Dam, Encino, Balboa, Rancho Park)
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Weekdays
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Weekends &
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(Mon-Thurs)
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Friday
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Holidays
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Regulation
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l&Hole Play
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Rancho P a r W i l s o n
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$33.00
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$37.00
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$43.00
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Other 18-Hole
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S6-00 $30.00
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W $34.00
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W $40.00
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9-Hole Play
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Rancho P a r W i l s o n
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$20.00
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$22.00
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$25.00
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Other 9-Hole
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W $19.00
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W $21.00
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W $24.00
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Other Courses
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Harbor Park
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$16.00
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$18.50
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$2 1 .OO
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Penmar
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$14.50
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$16.75
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$19.00
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Roosevelt
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$14.50
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$16.75
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$19.00
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Rancho Park 3 par
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$ 7.00
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$ 7.50
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$ 8.00
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Holmby Park 3 par
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$ 3.00
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$3.50
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$ 4.00
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Los Feliz 3 par
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$ 5.50
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$6.25
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$ 7.00
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(Replay $3.00 Monday to Friday only)
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NON-RESIDENT GREEN FEES
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Weekdays
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Weekends &
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[Mon-Thurs)
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Friday
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Holidays
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Regulation
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18-Hole Play
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Rancho P a r W i l s o n
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$38.00
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$42.00
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$48.00
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Other 18-Hole
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$xee $35.00
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W $39.00
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W $45.00
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9-Hole Play
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Rancho P a r W i l s o n
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$23.00
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$25.00
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$28.00
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GOLF - (continued)
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ATTACHMENT 3
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Other 9-Hole
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Other Courses
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Penmar
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Roosevelt
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SECTION I1
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RESIDENT DISCOUNTED FEES
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***MUST HAVE RESIDENT
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PLAYER CARD TO RECEIVE RESIDENT
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DISCOUNT***
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(with the exception of Juniors, Harbor Park, Rancho Park 3 Par, Los Feliz, and Holmby Park)
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SENIOR CITIZEN GREEN FEES (age 6 5 and over)
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. .
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feesMustarebe onlyareservationeffective cardduringholdernon--holidays,MondayUVUIn'-ARgelef)throughtoFriday.beeligiblefordiscountedfees.Discounteda
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No replay rates at any course.
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Regulation
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Weekdays (Mon - Thurs]
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Friday
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l&Hole Play
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Rancho P a r W i l s o n
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Other 18-Hole
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9-Hole Play
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Rancho P a r W i l s o n
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Other 9-Hole
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Other Courses
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Harbor Park
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$10.00
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Penmar
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$ 9.00
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Roosevelt
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$
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9.00
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Rancho Park 3 par
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$
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5.00
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Los Feliz 3 par
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$ 4.00
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Holmby Park 3 par
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No Discount Allowed
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STUDENTIJUNIOR GREEN FEES (Junior rates apply until September 1 of one's vear of high school
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graduation or one's
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19Ihbirthday, whichever comes first)
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Any golfer age 12 or younger must be certified to play and must be accompanied by an adult. Golfers 12 years of age and younger at Los Feliz and Holmby do not need to be certified but must be accompanied by an adult.
WeekendIHoliday access: Junior golfers will be charged the weekend junior rate on weekends and holidays, on a walk-on basis only, subject to no existing reservations and no call sheet.
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Weekdays
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Weekend
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Weekdays only, except as above
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Tournament
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(Mon-Friday)
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& Holiday
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(Sat-Sun)
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Regulation
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& Permit Play*
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18-Hole Play
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9-Hole Play
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Other Courses
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Harbor Park
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Penmar
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GOLF - (continued)
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ATTACHMENT 3
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Roosevelt
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$6.00
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*High Schools, classes, etc.
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All day
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Weekends
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Weekdays
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& Holidays
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League
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wlpermit
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(Mon-Fri)
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(Sat-Sun)
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& Reserved Time
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Rancho Park 3 par
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$3.50
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$4.50
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$5 .OO
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Los Feliz 3 par
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$3.50
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$4.50
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$5 .OO
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Replay
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$2.00
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$2.50
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Holmby Park 3 par
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$2.00
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$2.00
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$2.00
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SENIOR CITIZENS LIFELINE GOLF PROGRAM (65 years or older)
Green fees under the Senior Citizens Lifeline Golf program apply to all courses, except Holmby Park, for weekday vlay only (Monday to Friday) AFTER 12:00 PM. Seniors who qualify for the Department of Water and Power Lifeline Rate exemption or qualify for Supplemental Security Income (SSI) from the Social Security Administration and present additional identification, showing proof of age and residency within the City of Los Angeles, will be issued a card verifying eligibility that will entitle Seniors to a discount equal to 50% of Weekday Green Fees. Purchase of a Golf Reservation Card is not required.
Weekdays (Mon - 'rhurs) Friday
Regulation
18-Hole Play
Rancho ParWilso n Other 18-Hole
9-Hole Play
Rancho ParWilso n Other 9-Hole
Other Courses Harbor Park Penmar Roosevelt
Rancho Park 3 par Los Feliz 3 par
RATE REDUCTION WHEN TEMPORARY GREENS ARE IN USE
When more temporary greens are in use than the number stated below, regular weekday and weekend green fees only will be reduced as follows:
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18-Hole Rates
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9-Hole Rates
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More than 3
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More than 6
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More than 2
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More than 4
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Standard Green Fees only
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$2.50
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$5.00
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$1.50
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$3 .OO
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Note: Temporary Green Discount does not apply to alternate greens. Discounts also do not apply to Senior & Junior green fees or other discounted rates.
GOLF - (continued) ATTACHMENT 3
MIDDAY, TWILIGHT, AND SUPER TWILIGHT FEES
Times and fees for Midday, Twilight, and Super Twilight rates are subject to approval of the General Manager.
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Weekends
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Weekdays
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& Holidays
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(Mon-Thurs)
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Friday
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(Sat-Sun)
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Midday*
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$3.00 less than 18-hole green fees
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Twilight
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18-Hole
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Same as 9-hole green fees
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9-Hole
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$ 8.50
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$10.25
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$12.00
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Super Twilight
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Rancho P a r W i l s o n
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$13.00
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$14.00
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$15.00
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Other 18-Hole
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W $12.00
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W $13.00
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W $14.00
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*Midday rates ($3.00 less than 18-hole green fees) will begin at the discretion of the General Manager.
SECTION I11 NON-RESIDENT DISCOUNTED FEES
SENIOR CITIZEN GREEN FEES (age 65 and over)
Must be a reservation card holder to be eligible for discounted fees. Discounted fees are only effective during non-holidays, Monday through Friday.
No replay rates at any course.
Weekdays (Mon - Thurs) Friday
Regulation
18-Hole Play
Rancho P a r W i l s o n
Other 18-Hole
9-Hole Play
Rancho P a r W i l s o n
Other 9-Hole
Other Courses
Penmar
Roosevelt
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GOLF - (continued)
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ATTACHMENT 3
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STUDENT/JUNIOR GREEN FEES
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(Junior rates apply until September 1 of one's year of high school
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graduation or one's 19Ihbirthday, whichever comes first)
Any golfer age 12 or younger must be certified to play and must be accompanied by an adult. Golfers 12 years of age and younger at Los Feliz and Holmby do not need to be certified but must be accompanied by an adult.
Weekend/Holiday access: Junior golfers will be charged the weekend junior rate on weekends and holidays, on a walk-on basis only, subject to no existing reservations and no call sheet.
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Weekdays
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Weekends & Holidays
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Weekdays only, except as above
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Tournament
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(Mon-Fri)
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(Sat-Sun)
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& Permit Play*
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Regulation Courses
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18-Hole Play
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$1 1.00
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$6.00
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9-Hole Play
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n/a
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$5.00
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Other Courses
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Harbor Park
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$6.00
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$5.00
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Penmar
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$6.00
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$5.00
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Roosevelt
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$6.00
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$5.00
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*High Schools, classes, etc.
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Weekends &
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All day
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Weekdays
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Holidays
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League w/permit
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(Mon-Fri)
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(Sat-Sun)
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& Reserved Time
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Rancho Park 3 par
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$3.50
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$4.50
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$5 .OO
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Los Feliz 3 par
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$3.50
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$4.50
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$5 .OO
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Replay
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$2.00
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$2.50
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Holmby Park 3 par
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$2.00
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$2.00
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$2.00
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RATE REDUCTION WHEN TEMPORARY GREENS ARE N USE
When more temporary greens are in use than the number stated below, regular weekday and weekend green fees only will be reduced as follows:
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18-Hole Rates
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9-Hole Rates
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More than 3
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More than 6
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More than 2
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More than 4
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Standard Green Fees only
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$2.50
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$5 .OO
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$1.50
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$3 .OO
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Note: Temporary Green Discount does not apply to alternate greens. Discounts also do not apply to Senior & Junior green fees or other discounted rates.
GOLF - (continued) ATTACHMENT 3
MIDDAY, TWILIGHT, AND SUPER TWILIGHT FEES
Times and fees for Midday, Twilight, and Super Twilight rates are subject to approval of the General Manager.
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Weekends
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Weekdays
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& Holidays
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(Mon-Thurs
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Friday
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(Sat-Sun)
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Midday*
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$3.00 less than 18-hole green fees
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Twilight
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18-Hole
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Same as 9-hole green fees
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9-Hole
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$10.50
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$12.25
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$14.00
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Super Twilight
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Rancho ParkrWilson
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$16.00
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$17.00
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$18.00
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Other 18-Hole
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% I 3 4 3
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$15.00
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W $16.00
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$1458 $17.00
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*Midday rates ($3.00 less than 18-hole green fees) will begin at the discretion of the General Manager.
SECTION IV OTHER FEES
FEE FOR REGISTRATION CARDS
One-Year Card
Resident (with Reservation Privileges)
Residency (No Reservation Privileges)
Non-Resident (with Reservation Privileges)
Resident and Non-Resident Senior (with Reservation Privileges)
Three-Year Card
Resident (with Reservation Privileges)
Residency(No Reservation Privileges)
Non-Resident (with Reservation Privileges)
Resident and Non-Resident Senior (with Reservation Privileges)
NO SHOW PENALTY $5.00 (per individual)
Penalty to be charged when starter cannot fill no-show vacancy from the course's call waiting sheet. WEB RESERVATION FEE FOR NON-CARDHOLDERS
All Courses* - $5 Non-refundable fee per player
*With the exception of Los Feliz - 3 Par, Rancho Park 9- 3 Par, and Holmby Park, where reservations are not taken.
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GOLF - (continued)
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ATTACHMENT 3
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TOURNAMENT FEES
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Weekdays
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Weekends & Holidays
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(Mon-Thurs)
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Friday
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18-Hole
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W $40.00
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$&M Q $40.00
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$4543 $50.00(Griffith Park
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& Sepulveda courses only,
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see Tournament Policy)
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9-Hole
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$18.00
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$19.50
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(See Tournament Pol icy)
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Rancho Park 3 par
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$ 9.00
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$
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9.50
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Los Feliz
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$ 7.00
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$
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7.50
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SHOTGUN TOURNAMENT FEES
For morning events or afternoon events as part of a "double shotgun", the package rate, per person, includes the following:
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8.00 a.m. Shotgun
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10.00 a.m. Shotgun
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Tournament Fee
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W $45.00
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$&3-&3
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$65.00
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Electric Cart Fee
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112 regular cart fee
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% regular cart fee
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Golf Shop Fee
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$5.00
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$5.00
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Restaurant Fee
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$5.00
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$5.00
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Total Per Person Fee
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W $55.00 plus 112 regular cart fee
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W3-W $75.00 plus %
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regular cart fee
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ELECTRIC CART RENTAL - HARBOR GOLF COURSE ONLY
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$10.00
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HAND CART RENTAL
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Holmby, Los Feliz, & Rancho 3 par
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$1 .OO
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All other courses
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$3 .OO
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GOLF CLUB RENTAL
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3 par and Holmby Park courses only
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$0.25/each
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Harbor Park Golf Course
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$3.00/set with bag
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GOLF BALL SALES
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New golf ball sales
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$l.OO/each
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GOLF COURSE LOCKER RENTAL
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Rancho
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Sepulveda
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Griffith
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Daily
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$2.50
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$1.50
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$2.50
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Monthly
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$7.50
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$5 .OO
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$7.00
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Annual
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$10.00
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---
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Small
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$25.00
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$25.00
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---
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Medium
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$30.00
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Large
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$42.00
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$35.00
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$40.00
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Giant
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$50.00
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---
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---
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FUND RAISING EVENTS
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(Non-Department Sponsored)
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By Board Approval Only.
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Limited to 2 Events Per Year Per Course
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ATTACHMENT 4
CITY OF LOS ANGELES
DEPARTMENT OF RECREATION AND PARKS
Fiscal Year 2010-1 1 Proposed Golf Fee Increase
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Estimated Increased Revenue
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I $
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1,051,000
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l ~ o t aEstimatedl Increased Revenue for Fee Increases
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$
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2,204,000 1
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Notes:
(1) A Golf Round is one game played by an individual and can include 18 holes or 9 holes.
(2) A general fee increase is proposed to fees at the 18-hole golf courses.
(3) Due to their popularity, golf fee structure at Rancho Park and Wilson golf courses will be higher than other City 18-hole golf courses
DRAFT 5/12/2010
